„We believe that what is good for us should not be bad for others!“

This principle has been a part of OTTO for many decades. We are fully convinced that people and the environment must be at the forefront to act sustainably. It is becoming increasingly clear in many areas of society that this idea of fairness is gaining widespread acceptance. Join us in this development!

WE ACT. Together for Sustainability

Our goal is to effectively and efficiently reduce the negative impacts on people and nature along the value chain. To achieve this, we have developed a Corporate Responsibility (CR) strategy that applies to OTTO and all group companies of the otto group, providing the framework for action with specific objectives. 

Our OTTO strategic fields of action and goals

We all care about our world: climate change, plastic pollution, poor working conditions—these are issues that are of great concern to us. As OTTO, we embrace our responsibility as an e-commerce company in the following six strategic fields of action:

Climate

Achieving the 1,5 degree target of the Paris Agreement

Since 2006, we have been committed to climate protection and have reduced our revenue-adjusted CO2 emissions by more than half by 2020. We remain on this course to achieve the target of the Paris Agreement.

Circularity

Making products recyclable for multiple uses

One of the biggest and most important goals is the circularity. Therefore, we increasingly implement circular solutions for products in order to keep them in the cycle instead of disposing of them. 

Materials & Products

Every tenth product on the platform is sustainable
We want to make it easier for our customers to adopt a more sustainable lifestyle. We are expanding our sustainable range so that at least every tenth product meets our criteria and a sustainable alternative is always available.

Packaging

Less waste, more innovation
As an online retailer, we are responsible for packaging waste. We rely on innovative recycling processes to reduce packaging and ensure that it is recyclable, biodegradable, or reusable.

Supply Chain

Creating transparency in the supply chain
Our products should be made with respect for people and nature. Transparency throughout the entire supply chain is crucial to understanding the social and environmental conditions of production.

Compliance

We set market standards for sustainability 
We take responsibility for the offerings on otto.de and ensure that both legal and our own standards are met. Special tools help us continuously review the entire range of products.

Additional Sustainable Projects & Initiatives

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Wild Plastic

With the start-up Wildplastic, we produce shipping bags made from plastic collected from nature. The collected plastic waste is cleaned and processed into granules.

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Paludi Biomass

We are testing this material for our boxes. Paludi biomass is made, among other things, from wet meadow grasses harvested in re-wetted peatlands without peat loss.

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"Platz schaffen mit Herz"

With "Platz schaffen mit Herz", clothing finds new owners. Products that cannot be worn again are recycled. The proceeds from the donated clothing go to a non-profit organization. 

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Cotton made in Africa

Cotton made in Africa's goal is to help people help themselves and support smallholder farmers in learning sustainable farming methods to improve their living conditions.